By: Amir Bashir Jan Sheikh

              Idrees Mir born on 23 April 1995 is a life style vlogger and a reactionist from north Kashmir’s Baramulla District. He started his basic education from Noor-Ul-Islam High school Baramulla. And completed his secondary education from (Jehlum Educational Trust) JET college Kanispora. He did his bachelor’s in mass communication from (Government Degree College) GDC Baramulla. Their after he did his master’s in mass communication from Central University of Jammu. And right now, he is pursuing PHD in mass communication from NIMS University Jaipur.
   26-year-old Multi talented poet started his YouTube channel in 2018 and presented his poetry only but later he expanded it by creating vlogs. Since June 2020 he dedicatedly started to work on his YouTube channel. He worked hard for life style vlogging and always got good reaction from audience.” I consider lifestyle vlogging as the king of vlogging and real one, as a person present only those things which are connected to reality” says Idrees Mir. In addition, he also started giving reactions on different videos and issues and gave a valuable message to public. Idrees Mir attained such fame by his reaction videos. His recent reactions on DDC candidates of Kashmir also got lakhs of views on YouTube and face book. He has more then fifty thousand subscribers on YouTube. His channel has a variety of valuable content from reaction to vlogs and important messages.
  As such there is no inspiration for Mir. But he got inspired by the vlogs of MSK Jatt Prabhjot and Mum Baikar Nikhil. He has no super hero, but he considers his family as favorite super hero.  The mother tongue of idrees Mir is Kashmiri but for the comfort of audience he mostly uses Urdu/Hindi. He has hold on English, Urdu/Hindi and Kashmiri language.” My mother tongue is Kashmiri, but I use Urdu medium in videos because many of my audience don’t understand Kashmiri, “said idrees Mir.
     From the childhood, idrees Mir had interest in mass communication. He had a keen interest in photography and wanted to be a photo journalist.  Idrees Mir says, “Journalism is something that shows reality. I consider YouTube as journalism platform also and give message to public and show reality”. Besides this idrees Mir is a poet also and uploaded many of his poems on social media. His performance in academics and co-curricular activities was almost good. In a message to public and young youtubers of Kashmir Mir says, “everyone should share love and compassion give no place to hatred and youtubers should work together and not to share heartedness in public.”
    Most important thing that idrees Mir wanted to share is to forget about past, what happened had happened. And go ahead and work hard and be positive, work for society and help people. From his views it is clear he wants to do something for humanity. His videos and poems contain the messages of brother hood and cooperation. His aim is to become a good person. “My aim is to become a good person and help others as much as possible, “said Idrees Mir.

*The writer is a Student of BA Honors Political Science at DAV College Amritsar
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